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Buy, Sell or Hold Before Earnings: Coca-Cola, PG, UPS
24/7 Wall St.23d agoneutral
Buy, Sell or Hold Before Earnings: Coca-Cola, PG, UPS

Three consumer giants report earnings within 48 hours, but their setups diverge so sharply that the right call on one could be the exact wrong call on another. With sentiment at a 12-month low, the guidance from each company matters far more than any headline beat.