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Apple is raising the prices of some MacBooks and iPads, while Microsoft is raising Xbox prices as semiconductor costs surge.

(Updates with index/price moves and geopolitical/company news from the first paragraph.) US equit

US stocks (^DJI, ^IXIC, ^GSPC) search for direction ahead of Thursday's session close, while Micron Technology (MU) holds onto gains following its massive earnings beat yesterday. Yahoo Finance Markets and Data Editor Jared Blikre takes a closer look at the day's market moves, Big Tech stocks, and how Micron's stock gains may be impacting Apple (AAPL).

Apple on Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom. The Cupertino, California-based company called the demand spike an “unprecedented challenge” for the consumer electronics industry.

JPMorgan Sees Modest Increase Despite Memory Cost Pressure

Evercore Says Macs And iPads Could Face Friction

MacBook, iPad and HomePod costs climb.

Since 2012, one activity has defined the management team's capital allocation policy.

Apple (AAPL) is unlikely to lose customers as a result of the iPhone maker increasing prices on its

In an AI age, there's no recourse for robotic errors.

Apple (NASDAQ:AAPL) just raised Mac and iPad prices by $100 to $300 depending on the device, and CNBC’s MacKenzie Sigalos framed the move as the first real crack in Apple’s pricing dam. “Those shares falling this morning as investors digest the company’s first real move to pass the AI memory crunch directly onto consumers,” she ... Apple Is Quietly Hiking Prices on Macs and iPads, and the iPhone Could Be Next

(Updates with latest market prices and developments.) US benchmark equity indexes were mixed intr

Apple cites "an unprecedented challenge" from the expansion of AI data centers.

Netflix stock is down 46% from last summer's peak. Here's why that discount looks like an opportunity.

Apple said Thursday it was raising prices for its MacBook computers, iPad tablets and other products, citing spiraling memory and storage costs sparked by the rise of artificial intelligence.The price hikes -- the first concrete change stemming from outgoing CEO Tim Cook's repeated warnings about rising costs -- sent Apple shares plummeting more than 4.7 percent in morning trade. 

The increases hit nearly every Mac and iPad — up to $1,300 on the priciest Mac. The culprit: AI data centers.

Apple shares declined on Thursday after MacBook and iPad price increases tied to memory costs, but Gene Munster says ecosystem lock-in will blunt demand impact.

Apple raises MacBook and iPad prices by $100 to $300 and leaves the door open to more increases

Shares of Apple (NASDAQ:AAPL) are down 6% in midday trading on Thursday, sitting near $274 after closing the prior session at $293. The slide is Apple stock’s sharpest single-day move in months and stands out against its 38% one-year gain. The trigger came straight from the C-suite. Apple announced price increases on MacBooks and iPads, ... Apple Sinks 6% in a Memory-Cost “Hundred-Year Flood” That Has Micron Surging

Apple Inc (NASDAQ:AAPL, XETRA:APC) shares fell more than 6% on Thursday after the company announced price increases across several MacBook and iPad models, marking its first formal move to pass rising memory and storage costs on to consumers amid intensifying AI-driven demand for...

Apple stock fell on Thursday after the tech giant jacked up prices on its MacBooks and iPads, increasing worries that its comeback year could be screeching to a halt. Shares dropped 5.2% to $277.89, on pace for their largest percentage decrease since April 4, 2025, according to Dow Jones Market Data. The prices changes, all at least $100, are laid out on Apple’s website.

MILAN, June 25 (Reuters) - Ferrari's first-ever EV model, which has triggered a flurry of criticism since its unveiling last month, needs to be "digested" before it can be understood, the company's

Apple is expected to raise prices across its product lineup as memory chip shortages increase component costs. Yahoo Finance Tech Editor Dan Howley joins Julie Hyman on Market Catalysts to discuss what the price hikes could mean for consumers and Apple's hardware business.

Micron's blowout earnings sent the stock soaring Thursday, but the bigger market message showed up in Apple's share price.

Apple (NASDAQ:AAPL) has become one of the more interesting setups in mega-cap tech. After a 46.9% rally over the past year and an 8.01% year-to-date gain, the stock consolidated in June. With earnings accelerating and the iPhone 17 cycle feeding the top line, our model sees room for double-digit upside. Our 24/7 Wall St. price ... Apple’s Target Climbs as Earnings Accelerate: The Case For Double-Digit Upside

The Dow Jones Industrial Average and S&P 500 were up in late-morning trading Thursday, while the Nas

Apple increased prices on MacBook and iPad devices Thursday, saying that AI data center investments have triggered a chain reaction that forced its hand.

Apple raised Mac and iPad prices as an AI memory shortage lifted costs, and the stock fell on demand fears.

Apple raises prices of MacBook Air and Pro along with iPad Air and Pro.

Apple raised prices by up to $300 on five products Thursday, blaming an AI-driven surge in memory and storage costs