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How the AI boom is keeping Microsoft in China<body><p>STORY: ''There is a shift in strategy in recent years where they are hoping to get contracts from well-funded, very large Chinese firms that are looking to expand overseas.''</p><p>:: How is Microsoft maximizing it's minor market in China? </p><p>:: Beijing, China / August 13, 2026 </p><p>:: Eduardo Baptista, Chief technology correspondent</p><p>:: September 23, 2015</p><p> ''So the relationship between Microsoft and China is three decades long, and it's very deep. And it began in the nineties with a lot of investment from the company into what was still a very immature tech market. And, you know, back then, Bill Gates, he really wanted to bring technology to China for China.''</p><p>''The company still has had a lot of struggles in recent years as geopolitical tensions have affected Chinese domestic demand for a lot of Microsoft software. And there's also U.S. restrictions on how much advanced tech U.S. companies can supply clients in China. And so the squeeze from both sides has been a defining, uh, dynamic in Microsoft's development here in China over the past ten years. ''</p><p>''But I think, you know, ultimately there's still a business case for Microsoft to stay in China with this AI boom that has created a very interesting niche whereby companies like ByteDance, Shein, Pinduoduo, also known as Temu, you know, they are now global companies. They're not just companies that are trying to conquer the Chinese market. And so when you go global, right, you need companies with global coverage like Microsoft, right? Especially if you want to stay compliant with, you know, overseas regulators and customer requirements.''</p><p>''I think what this shows is that for US tech firms in China the opportunity is less so in conquering Chinese users or the Chinese customer base. ''</p></body>
