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U.S. ETF Investors at Odds: Chasing Returns or Playing the Long Game?
etf.com3d agoneutral
U.S. ETF Investors at Odds: Chasing Returns or Playing the Long Game?

<p>While U.S. ETF assets under management and flows rose to record levels in the first half of 2026, asset managers split the field with inflows from each constituency. Some continue to compete on price, but others are betting that investors will pay a premium for stellar short-term performance.</p>