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Build a solid core for your portfolio and explore new opportunities with our favorite low-cost ETFs.
SPY has ruled S&P 500 investing for three decades, but a structural quirk baked into its 1993 design quietly bleeds returns that most long-term holders never notice they are losing.
For 20 years, ETF.com has been the definitive source for exchange-traded fund data. ETF Data AI is a new AI-powered assistant built directly on ETF.com's institutional-grade database of 5,000+ funds — letting you ask questions in plain English and get accurate, data-backed answers in seconds. Whether you're an individual investor trying to find the cheapest way to track the S&P 500, or a financial advisor comparing dividend ETFs for a client portfolio, ETF Data AI turns questions into answers.
Structured notes have long offered this kind of downside protection, but retirees had to lock up capital and accept illiquidity to get it. A new breed of ETF changes that equation in a way most conservative investors have not yet considered.
<p>Say what you will about leveraged ETFs, but investors simply can’t get enough of them this year. The ETF Zoo crew digs into the numbers YTD and how investors are making the most out of their safe money to spend it on spicier strategies, as well as checking in on the memory trade, international, and more. </p>
Style Box ETF report for IVV
<p>Sensational, pearl-clutching headlines about the IRS tax shenanigans and risk of 351 exchanges dominate most media coverage of this increasingly popular form of ETF conversion. While the risk of bad actors is real, according to Tax Alpha Insider’s Brent Sullivan, it misses the actual question investors should be asking: is the created ETF even interesting? </p>
<p>There’s a practical smorgasbord of choices when it comes to launching ETFs these days, from mutual fund conversion, to share classes, to 351 exchanges and more. Brittany Christensen of Tidal offers an insider’s view on launch trends and challenges from one of today’s most prominent white label ETF platforms. </p>
Tax efficiency, rather than investment strategy, could be what helps new funds stand out from the crowd.